Published June 23, 2022
The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s.
Published November 1, 2021
The Internet of Things (IoT) is a wonderful marketing term given to devices that are connected to the internet. Today everything from light switches, air conditioners to door locks have the option of being internet-connected.
Now that multiple companies have created “tags” that you can add to anything from keys to cars and packages, anything can be tracked.
Published October 15, 2020
Who has actually made the move off of the mainframe?
The answer is almost no one, we still all have them sitting in the basement doing what they have always done.
